Capacity, a third-party logistics provider headquartered in New Jersey, has signed a partnership agreement with Nottingham-based European fulfilment provider ProLog Fulfilment.
This transatlantic partnership means that Capacity’s clients’ products will be hosted at Prolog, which the US firm says will make it easier to meet e-commerce delivery expectations from UK, EU and pan-European shoppers, while simplifying the return process.
By offering its clients ‘an inexpensive and effective way to reach the UK and European markets, on their own terms’, Capacity explained that the partnership should make it easier for US-based e-commerce retailers to expand into global operations.
It is hoped that by offering more attractive global shipping options, brands will see a positive impact on sales in the European market. Such options could be key to sales, as UK consumers are often accustomed to receiving orders quickly and inexpensively.
Jeff Kaiden, CEO of Capacity, commented: “Brands looking for an efficient, effective way to scale in the United Kingdom and Europe now have an easy solution.
“Meeting consumers’ delivery expectations plays a huge role in satisfaction and loyalty, and now customers can get their products in less than a day, and neither the e-commerce providers nor their clients have to pay airfare for any returns.”
James Coleman, Prolog business development director, added: “We structured this partnership with seamlessness in mind. When a Capacity client wants to expand into the United Kingdom and the EU, all they have to do is say so. Everything else happens almost automatically with no new processes or systems to learn.”
In order to align with its sustainability ambitions, Capacity will be bundling its brands’ products and sending them to Prolog by container, which it says will reduce carbon footprint as well as transportation costs.
Following the undeniable success of IntraLogisteX 2024 in the UK, the exhibition is heading across the Atlantic next month, with IntraLogisteX USA taking place on 22-23 October 2024 at Miami Beach Convention Centre.
Click here for more details and to register!
Plus, the Supply Chain Excellence Awards are also heading stateside as Miami welcomes the very first Supply Chain Excellence Awards USA on 21 October 2024.
For more information about the awards, categories and how to enter, click here!
